Many ask me this question about the best way to pay your Google bills. Should you choose the Prepaid method or the postpaid method. Obviously there is no wrong answer her as both could work for you. But let’s see this in detail:

Why Prepay: you pay in advance. It sort of works like the prepaid phones from AT&T. You deposit $25 or more and you can use those funds to run ads. Once you run out, you run out. Your ads will stop until you pay them again. This method is usually for people who want to have no surprises at the end of the month. You get what you pay for basically. Now if you run out of ads in the middle of the day, then you will lose prospects for the rest of the day. It could work for smaller businesses. Also if you want to deposit a million dollars for the whole year, that could work too. But post pay is much easier to deal with.

Why Postpay: Postpay is easier to work with as you are billed at the end of the month or when you reach $50 (your first threshold). The threshold is then increased to $200, $350, and $500 if you reach them before your 30 days are out. The postpay allows you to play with your thresholds and never run out of money. Basically you depend on your budget and not the funds you have with Google. This method is used to maximze the number of prospects received. Big businesses almost always use Postpay. If you are working for an agency, there is a good chance that they do invoicing with Google, which shows Prepaid option is not used that regularly.

The challenge here is to choose the option and stick with it. You can’t change your method from Prepaid to Postpaid or vice versa. So you don’t want to pick one and then try to go after the other. I would suggest using Postpaid version to my clients and those who ask for my advice. However, prepaid could work for you depending on your budget restrictions and your business model. Whatever you do, pick one and stick with it. It’s not like you will get a chance to change it again.