Have you wondered how to get around the restrictions of your affiliate program to include branded terms in your ads? Let’s say you want to promote company Y on Adwords. In order to get a better quality score and CTR, it is better to use the brand terms in your ads. In fact, Google will remove your ads if you use the word “Y” in your ads. That’s when you should get a little bit create. By adding “@” to the beginning of the brand term, you can make it past Google filters. It’s not easy, and there is a chance that you will get caught, but I have seen too many instances of this practice to start doubting it now. But I am sure the practice will be stopped soon, so you should take advantage of it now if you can.