Developing a landing page for desktop computers is a science and an art. But you can’t always use the same approaches for your regular landing pages. Google wants to help businesses develop higher quality landing pages. That’s what its Google Sites Mobile tool offers. It is a simple tool small business owners can use to develop decent looking landing pages for mobile devices (iPhone and Android smart-phones). (more…)

Paying a fortune to get your ads to show up in front of as many people as possible is one way to grow your business. If your landing page is not optimized for conversion or does not leave a good impression on your visitors, you will leave money on table. Many small businesses may not have the resources to develop their own landing pages. That’s what premium landing pages are for. If you are looking to promote your new product and need a decent landing page, these 6 premium pages should help:

Conversion: a premium HTML template with 5 different designs to give users flexibility to test different things. It has a tableless layout and compatible with most modern browsers.

App Bundle: an attractive landing page for those promoting multiple products and bundles. It has 3 colors for you to choose from and provides video support.

App Theme: an awesome WordPress theme for anyone thinking about promoting an iPhone application. It is easy to customize and has an attractive look and feel to it. (more…)

One can have the best advertising campaign but without a decent landing page, it is hard to achieve great results in conversion. Many landing page experts make a living out of changing small little details about the pages they work on to increase conversions. Your headline, the colors you use on your page, your links, and your call to action all matter towards helping you get better results from your landing pages. These 2 infographics summarize this perfectly:

The Anatomy of a Perfect Landing Page: a powerful infographic by Kissmetrics that shows you all the elements on your page you need to work on to make your conversions go through the roof. Of course, that won’t happen over night. You will have to test all elements on your page (multi-variate testing) to find the best combination for your business. (more…)

Every marketer knows that testing things out and optimizing landing pages is one of the best ways to secure higher conversion rates. Many newbies discount the effect that changing the smallest elements on a landing page can have on conversion rates, but even colors of your buttons can be a big difference maker. That’s why you should take the time to test every element on your page to find the page that converts the best. But should you try adding Adsense or social media buttons to your landing pages as well?

We have addressed the issue of Adsense on landing pages in the past. It’s really up to the marketer to test various units and compare conversion rates between pages that do have Adsense and those that do not. Most top marketers leave their Adsense units at the bottom of their landing pages. They figure if the visitors are going to leave, they may as well leave by clicking on an Adsense unit. Things are a bit more complicated if you think about social media buttons. Social media can be a bit distracting for your visitors, and you could lose the attention of your visitors when they are in the process of submitting your website to Facebook and other top sites. Besides, not all landing pages provide enough value for your visitors for them to take the time to share them on social networking sites such as Facebook. (more…)

The art and science of landing page optimization is not something that you can master in a day or a year. No matter how optimized your landing pages are for conversion, there are plenty of ways to test things out and improve on your existing results. Whether it’s offering multiple choices on a landing page, optimizing your font, or adding conversion friendly images to your landing pages, you almost never run out of ways to optimize your landing page and improve your conversions.

One of the most popular ways to improve conversion rate on landing pages and web pages in general is by targeting your traffic based on the place from which they come to your website. Let’s say someone is searching for something on Google and just happens to land on one of your blog posts. Wouldn’t it be nice if you could reach out to them, give them an incentive to sign up for your newsletter, or share something exclusively with them?

There are obviously more ways to use this tactic to increase conversions. Many top affiliate marketers have struck deals with their affiliate programs to display a logo or brand on the top of the merchant’s landing page when people click on their landing pages. These marketers have spent time building a brand, and they want their visitors to go about completing landing page forms with more peace of mind. Implementation could always be an issue, but if you have a decent coder, it’s pretty easy to get it done with server-side scripting.

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The Rich Jerk is one of my favorite online marketers of all time. Not because I love her products or even have tried any of them, but the way she has create a persona for herself that is magnetic and brash at the same time. The Rich Jerk is not your average marketer. You see, top marketers tell you why their products rock and why you shouldn’t leave without them. Some bombard you with testimonials and bonuses to get your attention. The Rich Jerk does that and more. For starters, he uses geocoding and advanced technologies to grab your attention. So when you log in to his landing page, you are going to see your own city show up on the page. You are also going to get so many bonuses, your head is going to spin.

These landing pages all come with benefits, features, proofs, testimonials, content break down, call to action, and extreme call to action. And the colors used on these pages are proven to be the most effective when it comes to increasing conversion rates. The Rich Jerk’s landing pages are magnetic as well. You are constantly reminded how rare this opportunity is and how it can change your life. But there is more. The Rich Jerk doesn’t mind insulting you while she is at it. Not that she really wants to insult her visitors. But it’s a cool way to grab the attention of visitors and give them something they have not experienced before.

So why is the Rich Jerk so successful? It’s very simple. She is too frank and her words bring out emotions in people. You read it, and you feel the need to get the material to get to where the Rich Jerk has gotten selling products online. As I have mentioned, I have not tested any of the Rich Jerk products. I don’t know too much about the Rich Jerk, but I can see why she is so effective with her sales copy and landing pages. Her approach is outside the box and innovative. Is it to brash for my taste? Maybe. But there is a reason she has made lots of money selling her course. This approach is not going to work for everyone, but the Rich Jerk has adopted and implemented this strategy to perfection. Who says differentiation is too hard?

On this blog, I have talked about the importance of consistently testing every aspect of your landing page and offer to make sure you maximize your PPC opportunities. But a lot of people have come to believe that the more bells and whistles you have on a landing page, the more you are going to sell. That can’t be further from the truth. I have seen many ClickBank products that convert very well despite not having too many bells and whistles. Top affiliate offers often connect with prospects on a deeper level, which means even if you don’t have a killer landing page design, you can still make a lot of money promoting these offers.

Take Adword Booster. The landing page is not exactly earth shattering. But it does come with proof of concept and a promise that is too hard to refuse to many prospects. People who read this landing page can put themselves in place of the author and figure out they could be making lots of money from Google Adwords as well.

Another surprisingly powerful landing page belongs to Twitter Traffic Machine. It probably has the worst design I have ever seen for a landing page, yet it converts like crazy. It just goes on to show you that by using video the right away to communicate your product’s values with your prospects effectively you can achieve great results.

By no means do I intend to take anything away from the above products. They are both very successful and have very successful entrepreneurs behind them. And they show you that cute doesn’t necessarily mean the best when it comes to landing page design. Could these guys get more from their offers with a better landing page design? Who knows! That’s why we marketers test things.

You want to succeed with your pay per click campaigns? You’ve got to have super campaigns and high converting landing pages. Many marketers have no trouble mastering the first part. There are thousands of blogs that you can read to pick up a nugget here or there. But when it comes to designing or putting up a landing page fast, a lot of marketers have their doubts. After all, creating a landing page from scratch is something only the geek nation is capable of, right? The reality is, anyone who knows anything about the Internet should be able to put up his/her own landing pages fast. These days there are simply no excuses for not being able to launch landing pages for your campaigns. There are just too many solutions out there. You can do it yourself or you can outsource it. What you can’t do is sit around and curse yourself for not knowing HTML.

Here are a few solutions you can use to build and optimize your own landing page:

1. Affiliate Theme: if you are using WordPress for your website, there is no reason not to use it for your landing pages. WordPress is free and so easy to use. All you need is a theme that allows you to put up and optimize your pages fast. Affiliate Theme is a new WordPress theme that makes it so easy to develop all kinds of landing pages. These layouts are all optimized for search engines to give you the highest quality scores possible.

2. Ajax Landing Pages: if you have used those cool looking Web 2.0 sites, you probably heard of Ajax. With Ajax landing pages, you can put up highly interactive landing pages fast. You get over 8000 Ajax landing pages, and that should be enough to keep you busy with your tests for a long time.

3. Outsource: if you don’t want to use the above solutions, you can always ask a freelancer to do the job for you. It won’t cost you much if you use websites such as Rentacoder. Just make sure you check your freelancer’s background before asking them to do a job for you.

4. Landing page optimization: so you have your landing pages up and ready. That doesn’t mean your work is done. You’ve got to test your landing pages to make sure you have the best conversion rate possible. You can use tools such as Long-Tail Magic and HyperTracker to test and optimize your pages. If you slack off here, you are going to end up spending a lot of money and get nothing in return.

5. Ask a Consultant: if you can’t improve your conversion rates all by yourself maybe you should talk to a landing page consultant. There are many of them around. Asking an expert never hurts.

As you can see, there are just too many options available to us marketers these days. Whether you want to create a landing page or optimize it, you can do it all by yourself or outsource it all. There is no right way or wrong way here. The key here is to get the job done!

If you have advertised affiliate products on Google, Yahoo, or any other search engine for that matter, you have probably faced this fundamental question. “Should I build my own landing page or should I use the ones provided by the merchants?” A few years ago, you could just redirect traffic to your merchant’s landing pages, and you could make a lot of money without having to worry too much about making a landing page. But even then, smart marketers were developing their own landing pages.

There is this tendency among some online marketers to be lazy. Everybody wants to make $1 M online in 24 hours. But the online marketing business takes hard work. As always you should test your landing page against that of your merchant to figure out which one performs the best. It’s true that some merchants spend a lot of time and effort optimizing their landing pages. That’s great. But that doesn’t mean their landing pages will convert the best with your audience, does it?

You should always try to create, test, modify, test to find out the best you can get from your landing pages. It take a lot of time and effort but even if you improve your conversion rate by 1%, that could make a big difference in the long run. By the way, don’t for a second think that building a landing page requires a doctorate in programming

Google Adwords is becoming so competitive that unless you are getting great quality scores from Google, you are going to have break your bank to get any decent traffic. I remember when I started my financial site a while back. Google was asking me to pay, get this, $10 a click to be in the top 10! That’s like paying a million dollars to get a used car. Of course, if you are getting a great quality score from Google, you are going to pay less.

It is apparent that getting “great” quality score from Google on your landing pages is a must. But do you really need to create one landing page per each keyword? I have been hearing from some experts that you don’t have to do that to get great quality scores. I really don’t have any evidence for that argument, so I will consider it B.S. for now. Here is what has worked for me. You create a landing page for each keyword, and you start your title tag with that same keyword. You also use the same keyword throughout your content. I have tried this many times, and it works like a charm. Keep in mind that the keyword “books” is different from “book.” You need to create one landing page for “book” and one landing page for “books” (just an example).

Is this approach inefficient? You may say so. But that’s the only sure way to get great quality scores from Google. Everybody knows about LSI and all that nonesense. I am not saying an LSI-based approach to landing page optimization doesn’t work. I just personally have not had 100% success with that approach. I have had 100% success with the above approach, and that’s why I recommend it. And if you are a hard-worker, willing to put hours and resources to implement this, more power to you. But you can always trust the “experts” and get no results. It really depends on your taste.