Google has announced that they will be updating their quality score in the upcoming days for the Adwords service. Google’s quality score is their crown jewel, and now they are improving it to make provide more relevant results to search. So what does it mean for you as an advertiser?

• Uncertainty: The new Quality Score will be calculated at the time of query which means your quality score can go up and down at different times during the day. But what is certain is that landing page quality has become just a bit more important as its score is calculated less frequently.
• Inactive Keywords: Google used to make keywords that were found irrelevant to your site inactive unless you paid a large amount of money per click. Google has announced that they will activate those keywords and show them if there is a relevant search out there.
• Bye Bye Minimum Bids: not really, but Google will now show what it takes to show on the first page. First page bid estimates are really what matter to most marketers, so this is an interesting move by Google. You are going to probably pay more in competitive markets to end up on the first page, but at the same time, you don’t have to use the First page bid estimates as your minimum. You can bid below it and still be shown on the subsequent pages.

The effects will be known soon, and I am sure there will be a lot of complaints by affiliates and PPC marketers. But that’s usually given. Check inside Adwords for more details.