One thing that affiliate PPC marketers complain about is the constant wave of Google slaps that come their way. Since Google introduced its quality score for ads, there hasn’t been a day that has gone without someone complaining about something. Some of those complaints are not justified but there are some valid arguments that can be made against Google. Google has been awfully tough on affiliates. For some reason, affiliates are looked at as a bunch of spammers who don’t care about providing value. That is obviously not true, but Google sets the rules and we all have to live with them.

Google Shadow is a PPC training course that is designed to help affiliates get over the hump that has become Google Adwords. Google Shadow shows affiliates how they need to go about designing their Adwords campaigns to save money and achieve higher conversion rates. In essence, you learn how:

• top affiliates make money from ClickBank and PayDotCom products without doing too much work. There is some work involved but after doing it for a while, you’d think you are running on an autopilot.

• to properly design you affiliate PPC campaigns so you are not slapped by Google left and right. If you have worked with Adwords for a while, you have probably seen how frustrating it is to have Google slap your campaigns and increase your bids. If you have a specific CPA in mind, Google can throw a wrench in all your plans by increasing your minimum bid ten folds.
• to run your Adwords business as a profitable business. When I say as a business, I mean like a real corporation. A lot of folks treat Adwords as a hobby. They spend money on it but don’t spend time finding ways to make their campaigns profitable. You are going to learn exactly how to handle multiple campaigns like a pro.

But perhaps the best of Google Shadow package is the software that you receive with your service. Not only you learn how to implement Google cash methods (driving traffic directly to affiliate landing pages), you also have a software that allows you to automate the process of running a profitable business on Google Adwords. As you know, Google Adwords system is a sophisticated system that calculates your quality score on the fly. But there are things you can do to increase your quality score. For instance, you can use LSI keywords to give your pages more relevance. You can use keywords dynamically in your adds and display URLs to improve your scores dramatically. That’s what makes Google Shadow software great. The software allows you to create your campaigns fast with every little tweak that allows you gain maximum quality scores on Google.

Google Shadow also comes with a set of case studies that show you how to use the system to make cash via affiliate marketing. The software is very easy to use, and as long as you know your basics, you should be fine. Don’t expect Google Shadow to make you a millionaire if you don’t know what affiliate marketing is. This software is designed for folks who have been in this business for a while and want to move their affiliate business to the next level. If you are new to affiliate marketing, you’ve got to start somewhere, but don’t make Google Shadow your first stop.

Verdict: A-. Google Shadow may be a bit pricey, but it is a worthy investment for anyone who’s stuck in the affiliate marketing world. What do I mean by the word “stuck?” I don’t necessarily mean folks who are not making any money. If you are struggling to take your affiliate business to the next level, then you should definitely give Google Shadow a chance. It’s not for everyone, but those who use it the right way can see dramatic improvements fast.

PPC Shadow is the newest Adwords spying tool that has been released to help affiliate and pay per click marketers simplify the process of managing their CPAs. The concept behind the tool is very simple yet powerful at the same time. If you have been in the Adwords game, you know that most successful pay per click marketers track everything. They track ads, keywords, URLs, and everything else you can think of. If you want to lower your costs and achieve higher quality scores, you better have ads that not only get a high CTR but also bring you money. Would you spend money on Adwords if you are losing money?

That’s the philosophy behind PPC Shadow. It is an Adwords tracking system that allows you to figure out what you competitors are doing and how long they are running their ads for a specific keyword. That’s probably one of the best way to figure out who’s making money from what.

There are many ways to make money using Adwords, but spying on others is probably the easiest one. You don’t have to work that hard, and you let others test offers for you before you jump in and grab a piece of the profits. That’s exactly why an automated tool such as PPC Shadow comes in handy. The only downside to this tool is that it is only available to a limited number of folks (I guess the server load is too much to handle after a certain point). Let’s hope they make this available to all of us in the future.