Have you ever wondered how super affiliates and online marketers make money online? A lot of people assume that all these top marketers do is sit around and play with their keywords and campaigns. Don’t get me wrong. These top marketers have got their game together. They know how to design, optimize, and revamp their campaigns to keep making money online from their online advertising campaigns. But a big part of their success happens on content networks. I am not just talking about Google Adwords. There are plenty of other content websites that can drive lots of traffic to your business.

Take a look at the below screen-shot taken from Fox News’ official website:

If you notice, there is an advertisement on healthier teeth on the right side of the screen. These ads usually lead to a landing page that encourage people to read success stories about the solution being advertised. Take a look at the below landing page to see how the landing page is designed. These landing pages combine videos (usually hosted on YouTube) with comments (can’t say if they are real or fake) to encourage people to sign up for this offer. After having gone through hundreds of these offers, I can tell you that the majority of them are offers that you would find on sites such as Hydra or LinkShare CPA network.

You can use the same approach on other top content sites around. It doesn’t have to be on FoxNews. Obviously, you are going to have to pay a bit more to show up on those highly popular sites but think about all the traffic that you would get on these offers. You will have to test and optimize your ads and campaigns a lot, but it’s all much more straight forward as you’ll be getting a lot of hits, and you can easily test ideas and watch your conversion rate change before your eyes.

Content networks require their own unique strategy. But they should not be ignored if you are planning to make a career out of promoting CPA offers. The more traffic you get, the better chance you have of making money online. But you want to manage your CPA as well. Content networks bring the traffic. The rest is up to you.

Google Adwords is becoming so competitive that unless you are getting great quality scores from Google, you are going to have break your bank to get any decent traffic. I remember when I started my financial site a while back. Google was asking me to pay, get this, $10 a click to be in the top 10! That’s like paying a million dollars to get a used car. Of course, if you are getting a great quality score from Google, you are going to pay less.

It is apparent that getting “great” quality score from Google on your landing pages is a must. But do you really need to create one landing page per each keyword? I have been hearing from some experts that you don’t have to do that to get great quality scores. I really don’t have any evidence for that argument, so I will consider it B.S. for now. Here is what has worked for me. You create a landing page for each keyword, and you start your title tag with that same keyword. You also use the same keyword throughout your content. I have tried this many times, and it works like a charm. Keep in mind that the keyword “books” is different from “book.” You need to create one landing page for “book” and one landing page for “books” (just an example).

Is this approach inefficient? You may say so. But that’s the only sure way to get great quality scores from Google. Everybody knows about LSI and all that nonesense. I am not saying an LSI-based approach to landing page optimization doesn’t work. I just personally have not had 100% success with that approach. I have had 100% success with the above approach, and that’s why I recommend it. And if you are a hard-worker, willing to put hours and resources to implement this, more power to you. But you can always trust the “experts” and get no results. It really depends on your taste.

If we learned anything from the presidential election in the U.S., it is that negative campaigning still works. But negative campaigning does not only belong in the political arenas. Pay per click marketers also use negative campaigning to promote products, and it is one of the most effective methods to make a killing on Google and other search marketing networks.

PPC negative campaigning is a little bit different than its counter part in the world of politics. In politics, you are trying to keep folks from voting for the other guy. In the PPC world, you are trying to raise doubts about a product and make folks read through your sales-letter to find out why they NEED to get the product.

You have probably seen it on Google before. Let’s say you want to get John Reese’s Traffic Secrets 2.0. If you take a look at paid listing, you’ll see some of the following headlines:

• Don’t buy John Reese’s TS2 before reading this
• The Shocking Truth about TS2
• Is TS2 a Scam?
• TS2 is a waste of money

Now, none of these headlines are complementary for TS2, but they raise questions in shopper’s minds. If you are 50% sure about buying TS2, you are likely to click on one of these ads to figure out what all the drama is about. Of course, once you do that, you are going to be presented with a sales-letter that encourages you to get TS2 in addition to the bonus that these guys provide to complement what’s included with TS2.

The moral of story is, negative campaigning pays in the paid search channel. Information seekers and shoppers are likely to click on your ads just to figure out if there is any truth to your claim. That means your CTR will be up, and your quality score will be up, and you’ll pay less to get folks to your site. Who knew negative campaigning could be so positive?