I don’t know about you but books help me stay in touch with the latest technologies and developments in my niches. Pay per click books are not necessarily the best way to go if you are already a master of this art, but if you are just getting started with pay per click marketing or if you feel you don’t have enough experience with pay per click marketing, PPC books are the best way to go:

Pay Per Click Book You Should Read

Ultimate guide to pay per click marketing: one of the best pay per click marketing books on the Internet. It walks you through the history of pay per click industry, and it talks about the trends in pay per click marketing industry. A very good book for starters.

Adwords For Dummies: a very good book on the ins and outs of Adwords. Keep in mind that this book doesn’t teach you Yahoo! or MSN but it’s very solid when it comes to covering Adwords.

The Online Advertising Playbook: this is one of the few books that digs deep into the philosophy behind paid and media advertising. It talks about the strategies that are effective in each of these channels and goes behind the reasoning behind each approach. If you are into research, this book is a good starting place.

Landing Page Optimization: you want to have success with your paid campaigns? You can’t do so without a good landing page strategy. If you don’t know how to properly test your landing page to improve your conversion rate, you are going to throw your money away. This books goes over the Taguchi method and other advanced landing page optimization techniques.

Perry Marshall Books: Perry Marshall is the guy in the pay per click industry. His book, “ultimate guide to Google Adwords,” is still a legendary resource for Adwords marketers. The Definite Guide to Google Adwords is still being talked about among those who are getting started in this industry. But Perry Marshall has many conferences and one and one coaching sessions that you can take advantage of to get the best PPC training possible. I do encourage you to check his free 5 day training course for more information.

What did I miss? What are your favorite pay per click marketing books? Please comment below.

The good folks at PPC Classroom have announced that there will be a sequel to the popular PPC Classroom series that was very popular among PPC marketers and affiliates alike. The truth is many affiliates and PPC marketers struggle right out of the bat. Unfortunately, a majority of these folks go out of business before making any real money. The fact is, the PPC market is cut throat and unless you absolutely know what you are doing, you are not going to be agile enough to react to the waves of change in the industry.

I personally liked PPC Classroom series for the practical approach the authors took to teach PPC. You are not just going through a series of vides that show you how to open a Google Adwords account. You are going to learn how to succeed in the PPC market with the help of a superaffiliate. It was very enlightening to me to see how a superaffiliate goes about doing keyword research and finding niches. Now that’s not what you usually get in a PPC book.

So I am glad that PPC Classroom is back again. This time with yet another affiliate superstar as the instructor to show how he makes what he makes on a daily basis. The program launch is set for later this year, but you can catch a few videos here.

I did post on SEO ABC about the immediate Edge about a week ago. The immediate edge is an advanced marketing program that Ed Dale and Dan Raine have put up to help affiliate marketers stay in top of their markets. One powerful aspect of this program is the advanced facebook marketing course that covers the mentality and theory behind making a successful Facebook ad campaign. The program is currently going for only $1 for 14 days, and I personally think that is plenty of time for one to finish the Facebook marketing course. I obviously had a chance to take a peak at a lot of videos and content that is available on the immediate edge, but 14 days was simply not enough time to make a real dent in there. But depending on how fast you can read, you maybe able to do some damage there. Here is the immediate edge $1 trial offer.