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Sep 25
The Truth About StumbleUpon Traffic
icon1 Posted by in Web 2.0 on 09 25th, 2008 | No Comments

I don’t know about you but I am in love with the StumbleUpon advertising platform. It’s not that complicated, and you basically don’t have many options, but boy it can deliver cheap traffic to a website. StumbleUpon currently charges 5 cents a visit (not a click), and that is a decent price for getting traffic to a new site. The system does not have complicated budget options and the minimum cut off for traffic is 100 visits. 

Like any system, there are major glitches in the Stumbleupon service. For instance, often your funds do show up correctly in the system. The approval process is long and rejection notes are often as vague as they come. But I can’t tell you how frustrating it is not being able to convert this traffic to sales. StumbleUpon is great for getting a lot of people to your site and just have them look around but don’t expert a decent conversion rate with these guys. I have gotten as low 0.1% conversion rate with StumbleUpon which is dismal. The traffic is cheap, and you can actually make money with it, but I recommend StumbleUpon for cool or heavy content sites and not for sites that only focus on sales. There are few strategies that help you increase your conversion rate on SU (I will talk about them in future posts), but don’t go around building your PPC business around SU alone.

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