Many marketers are taking advantage of Twitter to drive traffic to their websites and take their business to the next level. We are not talking about those aggressive marketers who are bordering on spamming Twitter. But those who have treated Twitter as a way to connect with their prospects and provide value to them are reaping the rewards. You can think of Twitter as a communication channel that is very similar to your newsletter but it has a social aspect to it. Your followers on Twitter are much different from your e-mail subscribers, and your actions are much more transparent in a social community such as Twitter. Many marketers still rely on their e-mail subscribers to generate revenue for their business. Twitter can offer that and more.

Should marketers promote their Twitter accounts on their landing pages? There is no easy answer to that question. You never know how adding a small tweet button could affect your conversion rates. Would people be turned off by the low number of retweets your page has gotten? Could the button change the complexity of your landing page and make it less attractive to your visitors? Will your visitors actually navigate away from your site to spend more time on Twitter if you add a tweet button to your page? These are all questions that one needs to consider when it comes to implementing Twitter on a website. Twitter @Anywhere has certainly addresses some of these issues. (more…)

Recently, I had a chance to write a piece on our sister website about Sponsored Tweets and how twitters are paid to post sponsored messages to their Twitter accounts. Twitter is one of the fastest growing communities on the Internet, but the community is firmly against spammers and those who are there to only market and provide little value. Sponsored Tweets is not about spamming. If you are an advertiser interested in this service, you can think of the whole deal is a sponsorship opportunity. Wouldn’t it be nice if you could sponsor some of the top tweeters around?

The service is still in early stages, but it certainly opens up another door for advertisers to reach out to those engaged on social networking websites such as Twitter. You can define how much you want to pay for your sponsored tweets, define the minimum number of followers you are looking for your partners to have. You can even filter out spammers who follow a lot of people without getting followed in return. (more…)

Twitter is one of the hottest web 2.0 services available today. The community may be fairly new but it is growing fast. In fact, it’s growing so fast that the folks behind the service have a hard time handling the expansion. Twitter allows you to reach to folks interested in products in your niche and even find partners. But if you are just getting started with Twitter, you are going to have a hard time getting 100,000 people to follow you. You can always start by providing valuable information to your Twitter followers and reach out to folks who may be interested in what you have to say. You can always give away things to gain more followers. Or you can just promote your Twitter profile and advertise it in front of people who may be interested in your products/services.

Featured Users is an ad network that allows you to promote your profile on top Twitter services such as Friend Or Follow. Folks who use these services are looking to get more done with Twitter. They are looking to do research, find more friends, or manage multiple accounts. Whatever the case, by putting your profile in front of these folks you can get them to check out your profile and become a follower of yours.

Advertising on Featured Users network is not that expensive either. Here is the pricing plan:

• 1,000 impressions = $10 (CPM).
• 10,500 impressions = $100 ($9.5 CPM)

That’s not too cheap, but it’s not that expensive either. Especially knowing that you are putting your profile in front of a targeted community. Featured Users also provides you with appropriate reports to help you decide whether you are making a progress.

Ultimately, you want to make sure you define success before taking advantage of Featured Users. Are you in it to gain a whole lot of random followers or just super targeted followers? How much money are you making per each Twitter follower. What is your conversion rate? How much traffic are you getting, and how does your Twitter traffic affect your overall average visitor value. If you are interested in expanding your Twitter presence, Featured User is certainly worth testing. It’s not that expensive, and you’ll know whether your campaign is working after a couple of thousands impressions.

Your take: how big of a role Featured Users has played in your progress on Twitter?