The economy keeps getting worse, but life keeps getting better for Google. With Microsoft and Yahoo! struggling to making a serious run at Google’s market share in the Search Industry, Google is taking the next steps to become the dominant global force that some of us have been predicting for a few years now. As someone who has been reliant on Google to make a living, I find it hard to imagine life without it. But sometimes you have to express what is right from wrong – Google is not the white knight we have all been waiting for!

Google has been dominating the Internet industry (just to generalize) for quite some time. Many have tried and failed to get anything going against this giant. But cracks have started to appear in Google’s armor. Not that their dominance is in any danger, but Google’s quality of service has deteriorated in the past few months. Google still has the best search engine around, but SE-gamers have taken the fight to Google in recent months. Google Adwords is just a mess, and one has to wonder why Google applies double standards when dealing with its users.

Microsoft was once in Google’s position. A company at the top of the world, putting competitors to sleep, and seemingly impossible to stop. But they have learned that you can’t endure your dominance without becoming agile and providing value to your customers. I have no doubt Google has every intention to bring value to customers. But Google’s obsession to extract money from its users at any cost has simply taken away from the “White Knight” image that Google has been trying to portray. Google’s goal may be to “change the world,” but actions speak louder than words. What kind of change is it that Google aims to bring upon us?!