If you have been to a marketing conference recently, you have probably heard how some online marketers are claiming there is no recession. They are right! There is no recession for marketers these days. A lot of these guys have products out that promise to teach you how to make a million dollars in the next 2 weeks as long as you are willing to part ways with $97 of your money. I have been testing Adwords products for a living. There are some really good products out there. But a lot of Adwords courses that you see online don’t teach you much more than you can read in a book. In fact, Adwords for Dummies beats a lot of these courses flat out.

So are these marketers lying to you when they claim to be making hundreds of thousands of dollars each and every year. Yes an No. A lot of these folks have been around for years. Some of them have already made a fortune out of their lists and other products. Teaching you how to start with Adwords is another way for these folks to make money. Are they making lots of money from Adwords? It depends how you look at it.. A few of these marketers advertise their Adwords products on the web and use their sales numbers to entice you. There is nothing wrong with that picture. The only issue is, not everyone has her own product. That means, you are probably going to have to settle for affiliate commissions. That immediately sets you back. Getting 8-20% affiliate commission for each sale you make is not the same as selling your own product and making money online.

The devil is in the details

I have also noticed that some marketers don’t disclose their costs. They tell you they’ve made a million dollars the previous month. But what they are talking about is their revenue and not net income. In reality, you can have millions of dollars in revenue and still be in the red. That doesn’t make you successful.

The moral of story here is, you shouldn’t trust every number you see in a salesletter. There are a lot of folks who are making lots of money from ClickBank. But most of these guys are selling their own products. And you can tell by looking at their commission table. Some have gotten smarter and show you numbers that differ from week to week. But if you can find any pattern in the numbers you see in a salesletter, you are probably dealing with a product owner and not a PPC marketer. This is a hit and miss tactic, but at least it gives you an idea about what you are dealing with. Making money with PPC marketing is possible. But don’t for a second think it’ll be easy. In fact, it’s getting harder everyday, which is why you see a lot of PPC marketers get out of the game and try to sell you their knowledge, and who could blame them.