Twitter is finally becoming more active about making money. You can’t sit around and not make money forever. Not when you are as big as a company such as Twitter. This past week, Twitter announced that it will use Promoted Tweets to give advertisers a way to show up on the top of Twitter search pages. Twitter’s advertising service is not going to be available to everyone at first, but you can expect Twitter to find a way to get there:

We are launching the first phase of our Promoted Tweets platform with a handful of innovative advertising partners that include Best Buy, Bravo, Red Bull, Sony Pictures, Starbucks, and Virgin America—with more to come. Promoted Tweets are ordinary Tweets that businesses and organizations want to highlight to a wider group of users.

The service is going to be at its first stage for a while, giving Twitter the chance to gather information on how it can improve the service. In the near future, we are going to have a chance to push our ads in front of Twitter users the official way. These days you can do it through third party ad services and by signing up Twitter users to promote your goods or services.

What’s nice about this new service is the fact that organic tweets will be used to promote goods and services. So technically, the Twitter community is not seeing something that is a traditional ad. Twitter also wants to see tweets that people interact with or retweet or they will be discarded. Of course, we will not know for sure for how tough Twitter will be on these Promoted Tweets and when the platform will be open to everyone. But savvy marketers are already preparing themselves to jump on board and start showing the world what their products are all about.

Many marketers ignored Facebook Ads and LinkedIn’s advertising platform when they were launched. Will they make the same mistake again with Twitter ads?