I have talked in the past about the importance of optimizing your landing pages and websites to get the most out of your landing pages. You can spend years learning the art of working with Google Adwords. You can spend a lot of money driving traffic to your website. But if your site is not designed with your users in mind, you may as well burn your money. I hear these low conversion rate numbers from marketers everyday, and it seems people have accepted that you shouldn’t be able to convert more than 4-6% of people who come to your landing page. That could be true but you wouldn’t know it unless you keep testing and optimizing every aspect of your website. Web Design for ROI is a great book that teaches you exactly how to design your website to increase your ROI and get the biggest bang out of each click.

Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads brings to light what many companies have been doing wrong for years. Quite frankly, a lot of large corporations used to not worry too much about optimizing their landing pages. After all, if you have a lot of money, you may want to just throw it at your problems to solve them. But as the economy has hit us hard, a lot of big corporations are now changing their ways. These companies are now learning from their mistakes and wish they had paid more attention to the testing process. This book covers every area that you need to pay attention to to increase your ROI. Here are some of the concepts you should pay extra attention to:

• Mistakes: the common mistakes made by marketers and how you can avoid them.
• Landing pages: how to optimize your landing pages and increase your conversion rates by 3-5%.
• Home pages: how not to treat your home page and get the best out of your home page traffic.
• Category pages: ways to design your category pages to let your visitors navigate through your pages.
• Forms: how to design forms like a pro without turning off your visitors.
• Checkout process: increasing your checkout conversion rate is an art. You are going to learn exactly how to optimize your checkout process and make it easier for your visitors to buy from you.

It’s one thing to know web design. It’s another thing to know how to optimize a page for a better conversion rate. Web Design for ROI provides you with all the tips you need to make the transition from a good web designer to a great web designer who knows how to design pages with visitors’ needs in mind. I highly recommend this book to anyone who wants to get into the business of web design and landing page optimization.