Now I get this question a lot. If you have read any books about pay per click marketing, you have probably heard the saying that you shouldn’t graduate to Yahoo! and MSN Adcenter until you have pretty much mastered Google Adwords. The truth is, a lot of concepts that you learn by using Google Adwords can be applied to Yahoo! and MSN. But at the same time, you won’t waste your money away as Google usually has the best traffic. But a lot of people start with all three at the same time, and that is understandable as well. Now here is the thing. What should you do if you have exhausted all the options with the three services above?

If you are a one man business, then you probably have enough to worry about with the top three PPC services. But most big companies are not satisifed with the amount of traffic they can get from these three, so they look at other services such as ASK, Miva, ClickRiver, and even Stumbleupon. I personally have had so much success with Stumbleupon, but Stumbleupon is not really for everyone. In fact, they won’t even approve your site if you don’t meet their content criteria.

But of all the other 3rd party PPC services that I have tried, Miva seems to have the most reliable traffic. Now you can’t expect to get Google type results from Miva, but you don’t waste your money with Miva either. Best of all, these guys are very responsive to questions, which helps a lot.