Call to action is really underrated among newbie marketers. I know a lot of new marketers who feel shy about asking prospects to follow their instructions. But really when it comes down to it, you need to push your prospects hard for them to do what you need them to do. You can drive millions of eyeballs to your landing pages using Google Adwords or YSM, but if you are not specific enough about what you want them to do after reading your landing page, then there is a good chance you will not convert as high as you could have with proper call to action.

Let’s say you want to market a credit card to your audience. You start talking about the card, the benefits, and the features that make it unique. You pretty much explain to your audience why they should not go to work today without applying for that card. But if you forget to actually provide them with proper instructions, there is a good chance that you lose their sale. It’s very similar to having a shop with excellent items for sale, if you forget to unlock the door for your customers, then you are going to lose their business.

So when it comes down to it, you need to put call to action links (preferably Graphical Buttons), and ask your visitors to perform the action (whether it is signing up for your newsletter or just getting the product). It’s really a simple concept, but it’s amazing how many marketers miss it.