It’s amazing how many people just ignore Google Adwords tool just because it’s free. It’s one thing to use the Adwords tool to find a couple of keywords, but you should definitely be using the tool to analyze your pages and add LSI keywords to them as well. Remember that Google is paying more attention to LSI these days to determine relevancy on your pages, so you need to make sure you use the tools that Google provides you to optimize your landing pages for Google. Now I have explained on SEOABC how you can use Google Adwords Keyword Tool to optimize your pages for Google. But you can go even beyond that with your landing pages.

Unless you haven’t been paying attention, Google has slapped and double slapped a lot of folks recently. You get up one day and your minimum bid is $5! Why? Because Google doesn’t find your site relevant enough. So how do you go about fixing that? By figure out what is it that is making Google doubt your site. Use the Google Adwords Keyword tool and find out what keywords are deemed relevant to your site according to Google. If you are trying to optimize a page for the word “diamond” but the tool doesn’t seem to find your site relevant to that keyword, then you have some work to do. You may have to tweak your content, headers, and tags to get Google to find your page relevant for that keyword. In addition, you should definitely use the “related terms” part to add LSI keywords to your pages. For instance, if Google finds the word “earrings” relevant to your main keyword which is “diamond,” then make sure you include that word somehow to make your site look relevant to Google.

This stuff is really no rocket science but more about paying attention to smallest details. Google is providing you all the tools that you need to be successful. Sure, you can use paid services such as Wordze to conduct better keyword research, but you should be just fine without it. Sometimes having too many tools can decrease your productivity and affect your results negatively!