I have been taking shots at Google for the past few months now. I find Google to be terrible in applying the same standard to all advertisers. I have seen to many folks get away with spamming their ad system, and top advertisers get preferential treatment or so it seems. But what I haven’t criticized so far is Google’s customer service. These guys take time to answer all our questions and they are the unsung heroes.

Google understands that a good customer service allows you to keep your clients happy. Google understands that clients are always wrong, which means you can send them the same standard reply asking them to take a hike. Now, if you are a big advertiser and spend a lot of money on Google, you can have your complaints heard. But if you are a smaller client, you don’t need to have your issues heard. It’s all probably your fault anyway. That’s why complaining about others cheating the system often goes nowhere.

To be fair to Google, there are folks in its customer service department that actually want to help clients out. But based on my interactions with Google, I have come to conclusion that you’d have to be very persistent to get anything done with these guys. Do I feel bitter about all this? No. I understand Google’s strategy. Google is a great company but I wish they would provide better customer service for its cash cow.

Are you, too, frustrated with Google’s customer service? Please share your stories here.