So we here all this talk about the U.S. economy going down in flames, and the dow going sub zero. Is this all bad news? I am not going to pretend that there won’t be families who will suffer from this economy. Folks are going to lose their jobs, and that’s no fun. The last thing you want to see is people struggling to meet their ends in the holiday season. But just because 10% of folks don’t have jobs and won’t be spending, doesn’t mean the other 90% won’t be.

There are lots of folks who will be spending money this holiday season, and if you are in the selling business, you are going to have plenty of opportunity to make a living. But the better news is that recession may force some hands, meaning that the PPC bids could come down. Now, I am not an economist, but when I see the price of oil nearing $40 per barrel, I’d like to think the same thing could happen in the PPC world.

Besides, some of the niches are going to become even more attractive than before. For instance, the job niche is going to be extremely hot as folks try to find jobs in these tough conditions. When folks get desperate, they buy books, CDs, super expensive courses, and so on, which means there will be more money available for marketers such as you and I.

Another niche that is going get even hotter is the green market. President Obama has talked about the green industry being our way out of this mess, and I’d like to believe him. But really who cares about that as long as you can capitalize this publicity to make some cash. I know this may sound cruel, but you’ve got to be tough to be successful in the Internet marketing world. We all want the economy to get better, but the truth of the matter is, recession is not a bad thing. So why fret about it when you don’t have to?