Being lazy doesn’t pay in the pay per click industry. If you look at the most successful pay per click marketers, you are going to see folks who are constantly testing and tracking everything to figure out how they can earn more with their each and every campaign. I know a lot of folks watch commercials on TV that talk about setting and forgetting things. Well, PPC marketing is not one of those things.

Testing and tracking go hand in hand. You can’t test without tracking, and tracking without testing doesn’t really do you much. By testing different keys and concepts on your landing pages, you can find out what works better, which helps taking a step forward. A lot of folks don’t believe in testing individual keywords. They think of it as “overdoing” and a waste of time. No reasonable marketer would tell you not to test every keyword. Not all keywords are created equal, which means you should try to use ones that give you the best chance of making money.

I personally use WP Affiliate to test my keywords as far as tracking is concerned. I do use Google Analytics and have tied it into my Adwords accounts to figure out how conversions are happening. But I use WP Affiliate on my Wordpress sites to reconcile the differences between Adwords numbers and my internal numbers. Tracking individual keywords with WP Affiliate it easy, and there are 10s of other solutions you can use for your keyword tracking. But you should never fly blind in pay per click marketing world. You should test everything, and then track them all.