I don’t know about you, but I enjoy a lazy lifestyle. I am not saying that you don’t need hard work to succeed in pay per click marketing. But I just don’t feel as though I have to work as hard as I used to just a while ago. When I started in this business about 8 years ago, there were not many options really available. The Internet was primitive back then. When the search advertising era started, there were not many folks who were taking advantage of it. Sure. Some folks were don’t Google cash back then. The concept of PPC marketing was new back then.

Fast forward 8 years, and we have one of most competitive eras in the history of pay per click marketing these days. Folks who couldn’t start a PC in 2000 are now writing effective ads and managing effective campaigns. Now the costs have gone up due to the increased level of competition, but I actually like seeing folks entering this market. It makes my job easier.

Using spying tools allows me to create campaigns faster than before with the help of my friends (or rather competitors). Spying on others is nothing new, but I know for a fact a lot of top marketers do it on an everyday basis. It’s true that you can start a campaign from scratch and be successful these days, but it is just not efficient enough. The amount of time that you can spend trying to figure out how to start an effective campaign can be spent on more productive things.

You can learn a lot of things by watching the players in your niche. If they are making money with their campaigns on a consistent basis, you can too. So there is no reason to be uneasy about this. At the end of the day, your goal should be to make as much money with as little effort as possible. That’s why spying on others rocks.