If you have worked with Google Adwords for quite sometime, you are probably familiar with the concept of day-parting. The Day-Parting feature allows you to choose when you want to run your campaign and at what time. I used to run a tech deal website, and the market is quite competitive. Now my rivals would kill each other for a piece of the pie until 7 PM EST. But after doing research, I realized that a lot of these guys don’t set aside proper budget to cover much after that time. The result was that I was on the first page by paying only $0.50 a click for highly competitive terms.

Now this technique works in some markets and doesn’t work in others. A lot of big companies have so much money to throw around that they are covered for 24/7. But in smaller markets and more niche ones, a lot of these guys don’t know what Day-Parting is, which means you can take advantage of it to promote your site heavily on certain times or days. First you need to go to your campaign setting and turn on ad scheduling. Once you do that, you can choose the times and days that you want your campaign to show or not to show:

When you combine this technique with geo-targeting and embedded matching, you get the ultimate ninja PPC formula. I will go over the other techniques later in the future, but these are the techniques that a lot of people don’t even know about (surprisingly), so you should definitely use them to your advantage. Stay tuned!